Forged The Expertise
Beyond Diet
& Exercise
22 years in the industry. Hundreds of clients transformed. And a coach who still fights the same battle his clients do — because he knows that’s exactly what makes him different.
I’m not passionate about fitness. I’m passionate about watching people overcome the things that hold them back. Fitness just happens to be the vehicle.
My name is Ruslan Kedik. I’m a weight loss coach, Registered Holistic Nutritionist, author, and podcast host. I’ve spent over two decades helping people lose weight — and more importantly, helping them understand why they couldn’t make themselves do it even when they knew exactly what to do.
I entered the fitness industry in 2005 at 22 years old. Like most coaches starting out, I believed the answer was simple: better nutrition, more exercise, more discipline. For some clients that worked. For many, it didn’t. And the ones it didn’t work for kept coming back — not because they weren’t trying, but because something deeper was in the way.
It took me years to understand what that something was. And it took losing over 100 pounds myself — twice — to fully live it.
Author · Podcast Host
22 Years In The Making
He’s Been Where You Are.
More Than Once.
Most coaches tell you what to do from a position of never having truly struggled themselves. Ruslan is different — not because he chose to be, but because life made him that way.
Despite being a weight loss expert and Registered Holistic Nutritionist — someone who has spent decades telling others exactly what to eat and how to move — Ruslan has personally gained and lost over 100 pounds. Twice.
The first time, in his twenties. The second, as the coach other people came to for answers. And it was that second battle — the one he fought while professionally succeeding — that cracked everything open.
“I knew exactly what to do. I had all the information. I had coached hundreds of clients through the same process. And I still struggled. That showed me something that no textbook ever could — knowing what to do is not the solution. It never was. The problem lives somewhere else entirely.”
— Ruslan KedikThat realization — that the barrier to lasting weight loss is psychological, not informational — became the foundation of everything. All of it grew from the same honest admission: the industry has been solving the wrong problem.
Suffering Was The Teacher.
Ruslan’s struggles with weight were never just about food. Behind the cycles of gain and loss were deeper battles that most coaches never talk about — and that the weight loss industry almost entirely ignores.
Depression. Emotional eating. Binge eating patterns. Stress and overwhelm that found their outlet in food. These weren’t occasional challenges — they were recurring battles that Ruslan lived alongside his professional career, often while helping others solve the very same problems.
These weren’t failures. They were the curriculum. Every bout of depression, every binge, every moment of knowing better and still choosing differently gave Ruslan a level of insight into the psychology of weight and change that no amount of education or certification could have provided.
“My suffering gave me profound insight into the world of weight loss and transformation. Every dark moment, every relapse, every time I found myself back at the beginning — it taught me something I couldn’t have learned any other way. And now that knowledge belongs to every person I work with.”
— Ruslan KedikNot Fitness. Freedom.
Ruslan has never been passionate about fitness. He’s passionate about what happens when people finally break free from the thing that’s been holding them back.
Building Something Different.
Today Ruslan operates a fully online coaching practice — working with clients across Canada and beyond through The Total Transformation Method, a 4-phase system that addresses weight loss at the psychological root cause rather than the surface level.
Alongside coaching, he is publishing his first book Mind Your Weight Loss — 365 daily psychological insights drawn from two decades of real coaching. His podcast Simplifying Weight Loss cuts through industry noise with honest conversations about why weight loss is actually hard. And The Shift — his twice-weekly newsletter — delivers the same direct insights to over 4,000 readers every week.
Everything is built around one idea: the weight loss industry has been solving the wrong problem. And it’s time someone said so — loudly, clearly, and without trying to sell you something.
Work With Someone Who Gets It.
Ruslan isn’t coaching from theory. He’s coaching from experience — 22 years of it, and a personal journey that’s still unfolding. If you’re ready to do this differently, this is where it starts.