Mind Your Weight Loss
365 Daily Shifts for Lasting Weight Loss.
After 22 years of coaching — and losing over 100lbs twice himself — Ruslan Kedik finally answers the question nobody in the weight loss industry will touch: why do people who know exactly what to do still can’t make themselves do it?
It’s not even really a weight loss book.
This is a book about the root cause of your ongoing weight struggles. After two decades of working with thousands of individuals, the pattern is undeniable: weight loss and maintenance have far more to do with psychology than physiology. Most people already know what to do. The problem was never the information. The problem is the identity, beliefs, and values driving the behaviour — and this is the book that finally addresses that.
What’s Inside Mind Your Weight Loss
Each of the 365 entries is a short, direct coaching insight — the same messages Ruslan sends to his clients daily. Read one each morning. Reflect. Apply. Watch yourself change.
Not A Book You Read.
A Book You Live.
A Taste Of What’s Inside
Weight loss is not the goal. I know that sounds paradoxical, but the real goal is change. Change in how you relate to food. Change in how you relate to your body. Change in how you value your health and yourself.
Weight loss is the result of a calorie deficit. Transformation is the result of these deeper internal shifts. And unless you desire change beyond the scale, the result will never last.
Because unless your relationship with food changes, healthy eating will always feel like sacrifice. Unless your relationship with your body changes, you will never truly want to care for it, nourish it, and respect it.
This is why diets fail. They attempt to change behavior without changing identity. Healthy habits feel difficult when they do not reflect who you are. When eating well feels like something you “have to do” instead of something aligned with your values, resistance becomes inevitable.
You do not return to old habits because you lack discipline. You return because those habits still reflect your current identity and way of living.
Eating to lose weight is outcome-driven. Eating to honor your body is identity-driven. That is the shift.
The real goal is to build a healthier relationship with food, your body, and yourself. When that happens, weight loss stops being the mission and becomes the reflection.
“The secret of change is to focus all your energy not on fighting the old, but on building the new.” — Socrates
Are you pursuing weight loss — or transformation?
Make one choice today that reflects self-respect instead of scale obsession.
The vision you hold today is shaping your future. Whether you realize it or not, you are currently living out the vision, beliefs, and expectations you reinforced in the past. The way you see yourself influences the choices you make, the standards you hold, and the actions you repeat daily.
That is why vision matters. Elite athletes use visualization to sharpen performance because the mind responds to what is repeatedly rehearsed. But most people use visualization incorrectly. They picture the outcome — the body, the confidence, the success — but they fail to visualize the process required to get there.
And that is the missing piece.
Do not just imagine yourself fit and healthy. See yourself making healthy decisions in the situations that normally pull you off track. Visualize yourself overcoming cravings, choosing commitment over impulse, and recovering quickly when setbacks happen. That is where transformation begins.
Because your identity shapes your vision, and your vision shapes your behavior. If you constantly see yourself as someone who struggles, fails, or gives in, those expectations begin to direct your actions.
Stop fantasizing about results. Start visualizing how you will live.
“Imagination is everything. It is the preview of life’s coming attractions.” — Albert Einstein
What vision are you reinforcing daily — one of limitation or one of growth?
Visualize yourself successfully navigating one challenge you commonly struggle with — then act it out in real life today.
Short-term results do not guarantee long-term success. You can crash diet, lose weight quickly, and see temporary progress — but then what? If the changes you make are not sustainable, you eventually return to old patterns and find yourself back at the beginning, forced to start over again.
That is the cycle most people live in. They commit to a plan for a few weeks or months, but they never truly change. Their habits, mindset, emotional patterns, and relationship with food remain the same. So once the structure disappears, they fall back into their default way of living.
This is why lasting transformation requires something deeper. You must evolve your relationship with food, your body, and ultimately yourself. Otherwise, no matter how effective the diet or program may be, the result will always be temporary.
And over time, the constant cycle of starting over damages more than your body. It damages your confidence and your belief in yourself.
Real success is not built through intensity alone. It is built through consistency. When you stop chasing fast results and begin focusing on sustainable change, the process becomes something you can actually live with. And that is what creates results that last.
“In the short term, your success depends on your intensity. In the long term, your success depends on your consistency.” — Tim Ferriss
Are you focused more on fast results — or on becoming the kind of person who can sustain them?
Choose one habit today that you could realistically maintain long term — and begin reinforcing it.
362 more insights like these await you inside Mind Your Weight Loss.
“Ruslan, there have been many days when I might have given up if not for your daily coaching texts. They’ve not only reshaped my perspective — they transformed my body. Thank you.”
The Book That Finally Addresses The Real Problem.
Mind Your Weight Loss is not another diet manual. It’s a daily companion that rewires how you think about food, your body, and yourself — one insight at a time. This is the book for everyone who already knows what to do, but can’t make themselves do it.
- ✓365 short, powerful daily coaching insights
- ✓Daily reflection questions to deepen self-awareness
- ✓Daily action steps that create real behavioural change
- ✓Backed by 22 years of real coaching experience
- ✓Written by someone who has lived this journey himself
- ✓Available in paperback and digital formats
By Ruslan Kedik · Canada’s Leading Weight Loss Coach · Registered Holistic Nutritionist
Coming SoonPublishing 2026 · Available in paperback & digital