Three Books.
One Truth.
Books designed to help you make a shift — not just give you more information. Each one focused, honest, and built to be applied immediately.
Available in Paperback & Digital
Books That Challenge Everything You’ve Been Told
Most weight loss books give you more of the same — more meal plans, more strategies, more information you already know but can’t apply. This trilogy goes somewhere different. Three books that address the three things the industry has been ignoring entirely. Each one designed to create a real shift in how you think, not just what you do.
Weight Loss Mindset
How did a weight loss coach and Registered Holistic Nutritionist gain over 100 pounds — twice? Not because he didn’t know what to do. Because his psychology got the best of him. And if it can happen to the expert, it can happen to anyone.
We are emotional beings. Nobody today eats purely because they’re physically hungry. Food has become something far more — the most common antidepressant and anti-anxiety drug we have. This is why even clients with coaches, tools, and full accountability still go off track. It’s not a willpower problem. It’s psychological.
We don’t have a weight loss problem — we have a maintenance problem. And that’s because when the body changes but the identity doesn’t evolve, the body always returns to reflect the identity.
“When the body changes but the identity doesn’t evolve, the body always goes back to reflect the identity. Every time.”
It’s Ok To Be On A Diet
Somewhere along the way, “diet” became a dirty word. But here’s the truth: if you want to lose weight, you are on a diet. And that’s not only ok — it’s the requirement.
For the first time in human history, we are telling ourselves we can’t eat something or shouldn’t eat as much. At no other point did we ever have to control our food intake — we always ate as much as we had access to. Today we must intentionally cut back — and that is completely foreign to the human mind and body.
No matter how subtle the changes are, they will always feel big and challenging. This book teaches you to embrace that truth rather than fight it — and build a diet that finally works for your life.
“Diet is not about restriction. Diet is about structure. And structure is the bridge to freedom.”
The Goal Is An Invitation To Change
We’ve been looking at goal achievement all wrong. We obsess over the outcome — the number on the scale — while ignoring the only thing that actually creates it: the process.
For many, goals become a self-destructive pattern — a constant reminder of who you’re not. People say they want the goal but reject everything required to achieve it. A goal is not a destination. It’s an invitation to become the person who already lives that way — right now, today.
You will have to make the same decisions at 200lbs as at 150lbs. The weight doesn’t determine what you choose. The goal simply shows you who you need to become.
“The goal is simply showing you what you must align yourself with — right now. Not someday. Today.”
Mind Your Weight Loss
A companion to the trilogy that takes the information to daily application. 365 short coaching insights — one for each morning of the year. The same messages Ruslan sends his clients daily, refined into a daily practice you can build your entire year around.
Read one entry each morning. Reflect on the question. Take the daily action. Small shifts, compounded over 365 days, become something profound. Use it alongside the trilogy or completely on its own.
“Information alone does not change behaviour. Transformation happens when insight turns into action — one day at a time.”
Failing Forward To Success
The same philosophy that drives Ruslan’s coaching — that struggle, failure, and setbacks are not obstacles but essential parts of growth — comes to life in this children’s book. Because the psychology of personal change starts long before adulthood.
Failing Forward To Success teaches children to move forward with excitement when facing new challenges, and perseverance when overcoming setbacks. The lessons that create resilient adults begin here.
“If this book serves its purpose, our children will move forward with excitement when facing new challenges and perseverance when overcoming setbacks in their own life’s journey.”